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Lot 2
Essence Lesourd. 1899.
Passed
Est.
$2,000 - $2,500
Live Auction
PAI-LXXXVII: Rare Posters
Live Bidding began Jul 12, 2022 at 11:00 AM EDT
Description
Artist: MISTI (Ferdinand Mifliez, 1865-1923)
Size: 36 x 49 3/8 in./91.5 x 125.4 cm
Condition: B/ Slight tears at folds. Framed.
Printer: Imp. Tourangelle, Tours
Reference: PAI-XLVI, 415
Key Words: Art Nouveau; Automobiles

Essence Lesourd. 1899.
Whereas Chéret’s poster for a different brand of store-sold canistered gasoline, Benzo-Moteur, didn’t even show the product (see following lot), instead relying solely on the charm and demographic appeal of a pair of female drivers, Misti’s promotion for the Lesourd brand actually shows the product being dispensed. Since the poster comes from the early days of automotive fascination, there isn’t a drop of oily residue on display, simply an able-bodied chauffeur and his overjoyed and attentive pristine employer.